After being out of the Mashramani road parade for four years Banks DIH is back in the play with a bang. On Friday evening the company officially launched its rich mostly red and gold costumes under the theme ‘our country, our life, our beer’ curvy models showcased the creative costumes that will certainly add to the merriment and imagery on February 23.

Designed by Trevor and Michele Rose the husband and wife combination that ensured that Digicel won all their prizes several years ago, they are confident and optimistic that Banks DIH will be walking away with most if not all of the prizes for the big band and other costume categories on mash day.

With a focus on promoting the locally produced Banks beer the presentation features lots of gold, bronze and red glitter dust mixed with body paint and shimmering costumes that border on exotic with elaborate head pieces adorned with feathers. These were among the displays by models as the company offered a taste of the Banks DIH offerings to Guyana for the nation’s 40^th Republic anniversary.

Banks DIH sales and marketing manager, Carlton Joao amidst the jubilation expressed pleasure at the quality costumes showcased at the Facts N Roses Garnette street location. He said all plans are in train because “we want all Guyanese to come and Mash downtown the way it should be done…it’s our Republic anniversary and frothy years is worth celebrating,” Joao emphatically said.

All told the company is presenting a 500 strong contingent that will feature 200 full costumes and 300 semi costumes as well as individual floats such as the a king, and queen. Additionally Joao said also that his company all told is spending in excess of $5M to ensure that Guyana’s 40^th Republic Anniversary is memorable.

Mingles Sound Machine will provide live entertainment and hype along the mash route offering a plethora of live Guyanese music on Mash Day and the live performance will include Kross Kolor team comprising Soca sensations, Vanilla, B52 and Bones Man and Jumo among others.

Joao explaining eth concept said “we are supporting local music because this celebration is about us as Guyanese enjoying our culture in our country as part of our life with our beer.”

He also announced that the costumes are free and that his contingent will be made up of persons drawn from staff, their families and customers.

Last evening the Banks DIH sponsored national senior calypso semi-final was staged at Blairmont where 25 contenders took on each other for a chance to be among the top ten finalists.

Banks DIH launches COKE ZERO!

Banks DIH has launched yet another product to add to the local beverage offerings.

Jennifer Khan Coca Cola brand manager said that this launch brings to total three choices of Coca Cola available on the local market. “Coke zero does not have any sugar and can be enjoyed by all”, she said.

Khan who said that the product is being produced in Guyana and is only available in 20 ounces for now it joins the Regular coca cola and the Coca cola Lite.

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